Soulkal Partners with the International Freeskiers and Snowboarders Association (IFSA)

At Soulkal, we believe that great brands don’t just sell products… they create connections.

That belief is at the heart of our partnership with the International Freeskiers and Snowboarders Association (IFSA), the organization that makes competitive freeride skiing and snowboarding possible for thousands of athletes from Alaska to Patagonia.

IFSA is the backbone of the freeride community. They organize and sanction events at every level, creating a clear pathway for athletes to progress from grassroots competitions to elite freeride stages. Clubs, teams, coaches, parents, volunteers, and event organizers all rely on IFSA to provide structure, guidance, and opportunity in a sport that thrives on passion and progression.

Our work with IFSA includes producing a range of branded apparel… shirts, hoodies, and other gear designed to be worn at events, during travel, and in everyday life. But for us, this partnership goes far beyond fabric and logos.

IFSA’s mission aligns deeply with Soulkal’s Why: to create connections and support one another.

Connections between athletes and the sport they love.
Connections between families, coaches, volunteers, and event communities.
Connections that turn individual moments on the mountain into something bigger than any single competition.

Branded apparel plays a meaningful role in that experience. A hoodie isn’t just a hoodie; it’s a signal of belonging. It represents early mornings at events, shared nerves at the start gate, volunteer support behind the scenes, and the pride of being part of something earned, not given.

One of the things we admire most about IFSA is their long-term view. They don’t just run competitions; they build a sustainable ecosystem for athlete development. From regional events to national championships, IFSA creates consistency, credibility, and community across the freeride landscape.

That same long-term mindset is how Soulkal approaches partnerships. We don’t see ourselves as a vendor; we act as a fractional, outsourced merchandise department, helping organizations like IFSA deliver quality, consistency, and purpose through their apparel programs.

Quality matters. Reliability matters. And just as importantly, how we work together matters.

We’re proud to support IFSA and the athletes, families, and communities they serve. Partnerships like this reinforce why we do what we do, not simply to manufacture apparel, but to help organizations tell their story, strengthen their culture, and bring people together.

If you’d like to support IFSA and help fuel the freeride community, you can do so by purchasing official IFSA gear here:
https://ifsafreeride.org/shop/

Because when connections are strong, communities grow.
And when communities grow, everyone rises together.