Customers lined up, franchisees took notice, and suddenly Eggbred was on a rocket ship of growth—expanding from a single concept into a rapidly emerging franchise system.

But fast growth brings real challenges. Every new location needs to look and feel exactly like the brand that customers already love. That means uniforms, merch, and branded details can’t be an afterthought—they’re part of the magic that makes Eggbred, Eggbred.

That’s where Soulkal comes in. Our Why is all about inspiring growth and creating connection, and Eggbred’s high-energy brand was a natural fit. We stepped in as their outsourced apparel and merchandise department, giving them a scalable program built for the pace they’re moving at.

Here’s what we’re cooking up together:

• Fresh, On-Brand Apparel & Merch: We created uniforms and merchandise that capture Eggbred’s bold, playful identity. Think, gear franchisees are proud to wear and customers want to take home.
• No Upfront Costs, No Headaches: Soulkal buys, stocks, and warehouses everything—so Eggbred and its operators don’t have to stress about inventory or tie up cash.
• Simple Ordering, Fast Fulfillment: Every franchisee gets access to a custom-built online store. They click, we ship—straight to their location. Easy as that.
• Consistency That Scales: Whether it’s store #2 or store #50, the Eggbred brand shows up strong and consistent everywhere.

The result? Eggbred gets to focus on what they do best—serving up epic breakfasts—while Soulkal keeps the brand polished, stocked, and ready for growth.

For us, working with Eggbred isn’t just about apparel. It’s about fueling a brand that’s bursting onto the scene with energy, ambition, and a community of fans who can’t get enough. We’re proud to be part of their story—helping them grow, one egg sandwich (and one uniform) at a time.