That vision has fueled their growth into one of the largest escape room franchises in the world, with more than 100 locations and millions of guests each year.

But with growth came new challenges. How do you keep employee uniforms consistent across the globe? How do you manage the small but essential details—like the game wristbands that every guest wears—that shape the customer experience? And how do you do it all without franchisees getting bogged down in the cost and complexity of inventory, warehousing, and logistics?

That’s where Soulkal stepped in. Our Why is to inspire growth—not just in profits, but in people, relationships, and communities. Escapology’s mission to create connection through shared experiences perfectly aligned with our purpose. From the beginning, our role wasn’t just to provide apparel and merchandise, but to act as their fractional branded merchandise department.

We built a program that handles everything:

• Designing and producing uniforms, merchandise, and game wristbands.
• Buying and stocking product up front, so Escapology doesn’t tie up capital.
• Warehousing everything at our California facility, then fulfilling orders directly to each location as needed.
• Creating a proprietary online store that makes it easy for franchisees to order what they need, when they need it.

The result is simple but powerful: Escapology’s teams can stay focused on delivering unforgettable guest experiences, while Soulkal ensures their brand is represented consistently and professionally in every detail, at every location.

Today, every Escapology guest walks away with more than a game—they leave with a memory shaped by a polished, cohesive brand experience. And behind the scenes, Soulkal is proud to be the partner that makes it possible.

Because for us, Escapology isn’t just a customer. They’re a partner who shares our belief that when people come together—whether through games, apparel, or shared experiences—everyone grows.