When you walk into Escapology, you’re not just entering a room—you’re stepping into a story. Every clue, puzzle, and countdown second pulls you deeper into an experience that’s equal parts adrenaline and intellect. But for Escapology, the challenge wasn’t just creating thrilling escape rooms—it was extending that sense of adventure beyond the game itself.
That’s where Soulkal came in.
The Challenge
Escapology wanted more than just logo tees. They needed merchandise that matched the immersive storytelling they’re known for—something that players would want to wear long after the clock runs out. Their goal was simple: turn participants into proud ambassadors of the brand, and turn merch into a meaningful part of the experience.
The Soulkal Approach
At Soulkal, we believe great merch tells a story—and Escapology had plenty to tell. Together, we developed a line of custom-designed apparel and accessories that captured the excitement of their games while maintaining the polish of a premium retail line.
Each piece—from soft, game-inspired tees to bold graphic prints—was designed to reflect the same tension, creativity, and satisfaction players feel inside the escape rooms. Our in-house team handled everything from concept sketches to production, ensuring every product delivered comfort, quality, and character.
The Results
The response? Instant connection. Escapology’s merchandise became more than a souvenir—it became part of the experience. Guests began sharing photos online wearing their game shirts, staff embraced the branded gear as part of the team identity, and repeat visitors started collecting designs from different escape scenarios.
In short: the merch became a memory trigger—a tangible reminder of the excitement, teamwork, and fun that defines Escapology.
Why It Works
For growing businesses, this partnership highlights how strategic merchandise can amplify brand engagement. It’s not just apparel—it’s a storytelling tool, a community-builder, and a walking advertisement that keeps your brand top of mind.
Want to see how Soulkal helps brands bring their stories to life through design, production, and fulfillment?
👉 Visit soulkal.com to explore our custom merchandise solutions that turn brand experiences into lasting impressions.
